Our Identity


The overall form of the LogicMills logo was inspired by the four blades of a windmill. The windmill is a metaphor for analysis: milling as the act of grinding a raw material into a useful product. The four blades also represent the four subdivisions of LogicMills.

This form was reinterpreted as a network of nodes making connections. This symbolizes thinking as making neural connections. The constituent shapes are communication bubbles and represent the social aspect of LogicMills learning. The playful and colourful bubbles symbolize play.